Marketing Collateral

Glamor-focused literature that provides an at-a-glance view of Legend's product and service offerings. These are primarily utilized by the company's regional sales managers and sales reps as conversation starters and leave-behinds during customer visits, business development events, and training programs.

Large print publications consisting of multiple sections and 1000s of individual items requiring SKU, size, configuration, quantities, and photos to be listed. In addition to establishing the layout and page structure, I was tasked with preparing the catalogs for print, maintaining product data and photography, and adding new products as they arrived to expedite the production cycle of future editions.

Write-ups related to Legend's radiant hydronic heating product category. High-level project details were collected by Legend's sales managers and project engineers and were left in my hands to write informative and compelling case studies to demonstrate the real-world applications of these heating systems.

Concise and visually appealing documents used by Legend's direct sales staff when meeting with new and existing customers. These documents are designed to provide essential information about a product offering in a compelling and easily digestible format.