Copywriting

Content Writing

Webpage Copy

Legend Website Rewrite

A collaboration between Legend's Marketing and IT teams to redesign and launch the new company website with a focus on searchability. I defined a new corporate voice for copy, wrote page content and SEO descriptions, standardized product data, instituted data formatting standards, and coordinated photography direction with members of the marketing team 

Case Studies

The Station

A beautiful venue was built deep in the pine forests of Shepherd’s Hollow with 5000 sq. ft of marble-floored interior space and expansive outdoor patios.

The Practice Field

A professional soccer club in New England desired a grass field that could be used year-round but needed a solution to the region’s winter weather.

Sell Sheets

HyperPure® Tube

SmartClick® Fittings

550-Series Sillcocks

P-201NL Ball Valves

SEO Descriptions

In total, Legend required 1200+ SEO-optimized product descriptions and explainers for their new website; these represent only a small portion of those completed during the project.

Product Descriptions

VersaTherm®

The VersaTherm snap-fit radiant floor system is an excellent choice for renovations and retrofit projects. Low-profile and waterproof, these panels can be installed over existing subfloors and concrete slabs with minimal prep work. Compatible with padded carpet, hardwood and laminate flooring, and ceramic tile, the VersaTherm system is ideal for residential homes looking to implement radiant heating.

T-88

Air and dirt separators are used to help maximize efficiency and reduce noise in hydronic systems. The large bowl of our T-88, combined with its internal stainless steel screen, separates entrained air, micro-bubbles, and debris from the system's fluid. Air is parched through the vent at the top while dirt and debris settle at the bottom of the bowl where they can be expelled through the purge valve.

P-200NL

The P-200NL LegendPress no lead full port ball valve offers the same reliability as our 1001-series ball valves but in a press-to-connect configuration. It features the Viton® dual o-ring stem design, complete with a tamper-evident locking seal, integrated press ends, and extra-deep tube sockets with two EPDM o-rings to assure the seal. The P-200NL also features a corrosion-resistant Dacromet®-coated handle, TFM®-PTFE seats, and a scale-resistant chrome-plated ball.

SpiderMesh™

SpiderMesh panels provide a low-thickness solution to hold tube in place for thin slab applications. The perforated trample-resistant mesh allows them to be installed over existing subfloors, sand, cement, and self-leveling substrates. SpiderMesh’s self-adhesive backing and interlocking tabs ensure stability and prevent sliding while tube is being run. The adhesive is super strong, allowing these panels to be used in upward-flow vertical installations. The patented geometric grid securely holds tube in place, eliminating the need for clips, staples, and ties. Compatible with 1/2 inch heating tube, SpiderMesh is an excellent solution for commercial and residential radiant applications.

P-550NL

The P-550NL no lead frost-free sillcock features a LegendPress end connection, patented Softouch™ handle, and an extended bonnet for ease of use. These sillcocks are designed with an oversized angle mounting flange that covers enlarged or over-drilled sill holes and a 5˚ pitch for proper drainage. Additionally, smooth quarter-turn operation and durable dual ceramic discs ensure an easy and positive shutoff.

T-715

The T-715 large port stainless steel ball valve features a heavy-duty two-piece cast body, a bottom-loaded blowout-proof stem, and a latch-lock handle, making it an ideal choice for commercial and industrial applications. The glass-fiber reinforced graphite seats are designed to withstand high-pressure service applications, while the Teflon® thrust washer ensures smooth actuation. The T-715 has integral tapped mounting pads for actuator or panel attachment.

T-1960NL

The T-1960NL no lead ball valve features a cold expansion PEX end, a bottom-loaded, blowout-proof stem design with dual-seal PTFE packing and stem seats to assure a positive seal. The valve body is made of DZR forged brass, which resists corrosion from exposure to various water conditions, while the self-cleaning ball is made from stainless steel. This press by PEX ball valve is compatible with both residential and commercial PE-RT and PEX plumbing systems.

T-1960NL

The T-1960NL no lead ball valve features a cold expansion PEX end, a bottom-loaded, blowout-proof stem design with dual-seal PTFE packing and stem seats to assure a positive seal. The valve body is made of DZR forged brass, which resists corrosion from exposure to various water conditions, while the self-cleaning ball is made from stainless steel. This press by PEX ball valve is compatible with both residential and commercial PE-RT and PEX plumbing systems.

Explainers

Snow & Ice Melt

Radiant heating can be utilized in snow and ice melt applications to prevent the formation of dangerous ice patches on driveways and walkways to prevent slip and fall accidents. It also reduces the need for manual snow removal and chemical de-icing agents. In this showcase, we see QuickTherm® panels being used underneath a driveway slab.

Mechanical Room

The mechanical room is the heart of radiant hydronic systems, controlling temperatures and water distribution across the entire project, large or small. Our components are designed for efficiency, reliability, and ease of installation, with considerations made for the convenience of both contractors and system designers. 

Installing SmartClick® Fittings

Cut. Insert. Click. In just three simple steps, you can make a permanent connection that you can verify by sight, sound, and feel. No specialized tools required. Here’s how it works: 

The polycarbonate sight glass on all SmartClick fittings provides an easy way to visually validate the connection. If you heard the click and the red wedge has been displaced, the clamp is activated, and the fitting has successfully created a watertight seal.


What is PE-RT Resin and why is it good?

HyperPure® is made using Dow’s HyperTherm™ bimodal PE-RT resin. Unlike other commonly used PE-RT resins used in tube, when heated, HyperTherm, weaves together long and short chains of molecules without permanent alteration. The end result is a strong and flexible material that can be fused and recycled.


Turf Warming

Turf warming keeps grass green during cold weather and prevents the buildup of snow and ice during winter and encourages the growth of stronger roots and healthier grass. This practice is typically used in sports stadiums or fields to provide a realistic and controlled environment for players. In large applications like sports fields, hydronic heating is cost-effective, energy-efficient, low maintenance, and has a longer lifespan than electric systems.

Slab Heating

In commercial applications, like warehouses and offices, radiant heating can be used beneath slabs to efficiently warm large spaces without drafts and cold spots. Paired with a moisture barrier, QuickTherm’s® mold-resistant preinsulated panels minimize heat loss and can be installed over various ground types. Tube runs can be walked into place, and the panels support 1/2", 5/8", and 3/4” diameter heating tube to meet the needs of any project.

Hydronic Heating Manifolds

Manifolds are at the heart of radiant hydronic heating systems, and with large projects, it’s critical to ensure optimal flow distribution to maximize system performance. M-8220 high-capacity manifolds are meticulously engineered for the most demanding of systems, perfectly suited to projects requiring high flow rates and spanning extensive areas. The M-8330-series are premium quality stainless steel manifolds designed for hydronic heating systems, with every feature thoughtfully designed and thoroughly tested.

Heat Exchangers

Brazed plate heat exchangers transfer heat between two types of media without allowing them to mix. The compact size makes them ideal for heating and cooling systems in residential homes. Legend’s HX-series heat exchangers are built with acid-resistant stainless steel plates that create complex flow paths to ensure maximum heat transfer and efficiency. 

HyperPure,® LegendFlex,® LegendPress,® QuickTherm,® SmartClick,® and VersaTherm® are registered trademarks of Legend Valve & Fitting Inc.
SpiderMesh™ and Softouch™ are trademarks of Legend Valve & Fitting Inc.

HyperTherm™ is a trademark of Dow.