About

Oversaw company marketing activities, managing 25+ ad campaigns to support sales initiatives, including a 3-month paid digital campaign generating 8.5M impressions, 48K clicks, and 21.5K conversions, and a social campaign utilizing 4 influencers, resulting in a 2.4% conversion rate.

Directed the creation of marketing collateral, including 10+ marquee ads, 3 catalogs, 5 product portfolios, 40+ sell sheets, and 7 trade show booths while leading a team of designers and videographers to produce impactful content to successfully support 3 new product launches.

Led content direction for a website redevelopment project with 200K+ yearly users and 1.4M pageviews, writing SEO-optimized copy for 65 static pages and 1K+ dynamic pages, serving as the primary contact for 4 external agencies to ensure alignment with the overall vision.

Developed brand guidelines and narratives for 10 product lines, creating a variety of outbound communications—such as ads, case studies, articles, installation guides, press releases, slide decks, and video scripts—conducting research and collaborating with internal experts to ensure accuracy.

Modernized corporate brand identity and refined organizational standards for product data, documentation, packaging, and presentations, ensuring consistency through detailed instructions, video tutorials, and user-friendly templates.

Collaborated with senior stakeholders to implement a new label creation process, incorporating feedback to optimize workflows and train 10 staff members, saving ~4K staff hours annually.

Designed presentations and marketing collateral for the national sales team, supporting $180MM in annual revenue generation and established content standards for online communications.

Managed 30 ad deliverables per month, overseeing placements in 20 print publications with a total readership of 850K while developing and pitching 5 new ad concepts for $110MM product lines.

Developed content for ad copy, 3 case studies, 50+ email blasts, and 2 press releases while leading a team of 2 freelancers to release a new edition of the company’s consolidated catalog.

Oversaw $350K in marketing spend for printed materials, establishing positive working relationships with 20+ vendors and contractors to ensure smooth execution of projects.

Led the transformation of a classroom space used for training 500+ professionals annually, designing a mural and product display wall with a custom LED sign.

Became the principal writer and editor for all outbound communications within 3 months of hire and served as chief content editor on the company's first 400-page all-in-one catalog while shooting and editing over 500 product photos for use in the catalog and on the company’s ecommerce platform.

Introduced a new type of marketing collateral to assist the national sales team of 180+ reps while expanding the availability of other assets into digital formats to assist with shift to online work and coordinated with 3 customer-facing teams and 6 regional sales managers to align communications.

Restructured the graphic team's file storage system, training 4 staff members to maintain and manage 20K+ creative assets, ensuring smooth collaboration across multiple concurrent projects.

Managed inventory of 100+ promotional items, implementing a process that reduced time spent by 70% and improved shipping accuracy to 99%.

Collaborated with project managers, staff engineers, surveyors, and landscape architects to create diverse marketing content, including case studies, project sheets, social media posts, and blog articles.

Worked directly with senior staff on various aspects of the quality management program, including the employee handbook, process flowcharts, and workflow checklists and guidelines.

Validated and prepared the contact information of company clients and industry professionals for integration into a CRM database.

Independently managed store operations and customer relationships, and designed print media for a wide range of personal and professional customer occasions.

Collaborated with 20+ project managers, engineers, and landscape architects to create marketing content, including 4 case studies, 30+ project sheets, 40+ social media posts, and 15+ blog posts.

Assisted in overhauling the quality management program (QMP), working with senior staff to update the employee handbook and process flows for 5 teams, impacting over 200 employees.

Coordinated multiple orders, contributing over $20,000 in product sales in 1 year, contributing to an annual revenue of over $150,000.

Improved customer engagement and satisfaction, helping the store win a national “Best in Customer Service” award for the year of 2015.