About
A passion for marketing and design.
I am a dedicated and detail-oriented professional with expertise in building and maintaining brand identities through storytelling, graphic design, and copywriting. A firm understanding of marketing fundamentals and design principles, adept project management, and strong interpersonal skills support these capabilities.
If you're looking for a progressive professional with experience in marketing and graphic design, a knack for critical and creative thinking, and attention to detail, let's link up.
Experience
Brand Manager / Sr. Graphic Designer - Legend Valve & Fitting (2020 - Present)
Brand Manager / Sr. Graphic Designer - 2022 - Present
Oversaw marketing and brand design for a company with $250MM in revenue/yr, managing >25 campaigns to drive >$75MM in revenue, including a digital ad campaign resulting in 8.5M impressions, and 21.5K conversions in 3 months.
Revamped and modernized the company’s brand identity, establishing a compelling story and creating style guidelines for 10 individual product lines valued at $160MM, while driving brand consistency across 30 stakeholders.
Led the design and prototyping phases as key contact for 4 external agencies for a website redevelopment project with >200K yearly users and 1.4MM pageviews, writing SEO-optimized copy for 65 static pages and >1K dynamic pages.
Crafted visual IDs and stories for 2 new product lines, building one from the ground up, while pitching a new automated product label creation process for over 95K labels and training 10 staff, saving up to 4K hours in staff time per year.
Directed the creation of marketing collateral, including >10 marquee ads, three 400-page catalogs, 5 product portfolios, and >40 sell sheets, while designing a complex 6-part exhibit for a trade show with over 50K attendees.
Developed a retail go-to-marketing strategy for a new product line with a projected ROI of $35MM, while writing content for outbound comms, including 4 case studies, 60 sets of ad copy, >120 email blasts/posts, and 6 press releases.
Managed 4 influencers for a paid social campaign to promote a new product and raise brand awareness with an average conversion rate of 2.4%, while pitching and launching 5 new sets of ads to be used in >20 publications.
Marketing & Design Specialist - 2021 - 2022
Adopted the management of 30 deliverables per month of advertisements sent to 20 print publications with a readership of 850K subscribers, while successfully pitching 5 new ad concepts for $110MM product lines to senior management.
Designed customer presentations and marketing collateral for the sales team and supported other demand-generating initiatives contributing to a yearly $180MM in revenue, while managing 2 contractors on a 400-page catalog project.
Drafted content for outbound comms pieces, including 3 case studies, 20 sets of ad copy, >50 email blasts/posts, and 2 press releases, while collaborating on the development and implementation of standards for online content.
Led an initiative to revamp the company’s classroom space that hosts training sessions for over 500 professionals per year, creating a room-spanning mural with 16 components and a product display wall with a custom LED sign.
Served as key decision maker in the allocation of over $350K in marketing spend for printed marketing materials, cultivating strong relationships with over 20 vendors and contractors, including 2 on-site visits per year.
Marketing & Design Coordinator - 2021 - 2022
Became the principal editor for all outbound communications within 3 months of hire after serving as primary editor on the company’s first all-in-one 360-page catalog, while capturing and editing >500 photos of products and job sites.
Rebuilt the graphic team’s file storage system, training 4 staff on maintaining the structure to manage >20K creative assets, while coordinating with 3 customer-facing teams and 6 regional sales managers to align communications.
Instituted a new type of literature to assist that national sales team with >100 reps after a successful launch with 15 reps, while expanding the availability of >30 literature pieces into digital formats to assist with shift to online work.
Managed an inventory of over 100 unique promotional items, creating and implementing a process to optimize the workflow, reducing time spent by 70% and improving shipping accuracy to 99%.
Marketing Intern - PEA Group (2019)
Collaborated with project managers, staff engineers, surveyors, and landscape architects to create diverse marketing content, including case studies, project sheets, social media posts, and blog articles.
Worked directly with senior staff on various aspects of the quality management program, including the employee handbook, process flowcharts, and workflow checklists and guidelines.
Validated and prepared the contact information of company clients and industry professionals for integration into a CRM database.
Graphic Designer - The UPS Store (2017 - 2019)
Independently managed store operations and customer relationships, and designed print media for a wide range of personal and professional customer occasions.
Assistant Competitive Analyst, Contract - Crain Communications (2016 - 2017)
Collected, analyzed, and presented competitor data and statistics to the management teams for 5 publishing companies with an average subscriber count of over 200,000 readers.
Graphic Designer & Printer - Big Frog Custom T-Shirts & More (2013 - 2016)
Coordinated multiple orders contributing over $20,000 in product sales in 1 year, contributing to an annual revenue of over $150,000.
Improved customer engagement and satisfaction helping the store win a national “Best in Customer Service” award for 2015.
Skills
Marketing:
Creative Marketing, Marketing Strategy, Brand Development, Copywriting, SEO, Website Management, Social Media Management, Market Research, Consumer Behavior, International Marketing, Product Innovation
Graphic Design:
Advertisements, Logos and Branding, Marketing Collateral, Raster and Vector Graphics, Web Design (UI/UX, HTML, CSS, JS), Product Photography, Print Production, Design Principles (Visual Hierarchy, Contrast, Color, Alignment, Balance, Typography, etc.), Video Editing, Icon Systems, Visual Storytelling
Software & Tools:
Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere Pro, XD), Figma, AI Tools, Microsoft Office Suite, Google Workspace, Google Analytics, Website Builders (WordPress, BeePro, Wix, Squarespace, Google Sites), Email Sending Services (Constant Contact, Mailchimp, Hubspot), Social Media Management Tools