Logos & Branding

Legend's value proposition is best represented by the phrase "We deliver what others promise." Over the past 35 years, the company has built upon the foundations of extraordinary customer service, guaranteed performance, continuous innovation, and quality products. This project focused on establishing a visual identity for this phrase and integrating it into existing brand elements. 

ClearLOC is Legend's all-new transparent push-to-connect fitting. I was tasked with developing a distinct visual identity for the product line, starting with the logo. The visual identity was spun out into derivative works for advertisements, literature, packaging, retail displays, and sample kits.