ClearLOC Plumbing Fittings
Background
ClearLOC is Legend's all-new transparent push-to-connect fitting. I was tasked with developing a distinct visual identity for the product line, starting with the logo. The visual identity was spun out into derivative works for advertisements, literature, packaging, retail displays, and sample kits.
Additional Materials
Key Advertisement
This ad served as the "key visual" for all derivative ad content. Layout, photo, editing, and copy by me.
Product Portfolio
A full-size trifold brochure designed for use by sales reps and wholesalers to use when introducing the product line and its offerings to customers.
Landing Page
A single-page site built to support ad campaigns providing information to top-of-funnel customers and capturing potential leads.
Product Render
A joint effort between the marketing and product design teams to create a visual reference of a fitting's internal construction. Rendered in SolidWorks.
Polybag Packaging
Clear polybags to protect the product during transit and on job-sites.
ClearLOC Tower Display
A showroom display for wholesalers to showcase and sell products while displaying customer-relevant messaging.
Hands-On Display
A tactile demo display piece that allows customers a hands-on interaction with the product.
Sample Kit
A hand-off piece for sales reps to leave with potential wholesale customers. The interior features a foam insert to hold product samples and tube sticks, allowing user to try the fittings for themselves.